You probably know how hard it is to keep up with Google updates. Heck, it’s hard enough to keep up with the company’s general direction given the fact that can be quite secretive. Of course, this is a good thing because it keeps the playing field level for all SEO masters by preventing them from using white hat tactics. With the company changing its algorithms about 600 time per year, it’s pretty hard for anyone to keep up at all.
That said, it’s still important to stay up to date with Google’s updates and changes. This way, you will ensure that your website is optimized properly without breaking any rules. In 2018, Google has made some serious changes, especially when it comes to mobile optimization. Here are some of the top 29018 Google updates you need to be aware of.
PageSpeed Insights, one of Google’s nifty tools that allows users to enter their website URL and track information on how well it is responding has seem some changes. Now it has the ability to categorize as well as score pages based on their load speed and optimization. It’s much easier to apply the data generated by this tool for real life situations.
The Google Search Console Beta Went Live For All
In 2017, only a few users were able to use the Google Search Console Beta but in 2018, the company opened it up for all users. It comes with sixteen months worth of data in their new search performance report. This report will show you some of the most important metrics of your website such as the average position of its SERP, CTR and how frequently the users see it. Monitoring your site will be a lot easier with this information. In addition to that, this rollout included a release of the Index Coverage Status Report, which is an excellent tool all on its own.
UX to Become a Driving Force For Algorithms
User experience is one of the most important aspects of an e-commerce website. Users need to have not only a smooth and interactive experience but a meaningful one as well. UX is set to define the company’s general direction.
Voice Search Available In More Than 30 Languages
Google voice search is on the rise and Google has plans to make their Google Assistant available in many different languages, more than 30 to be precise.
New AdWords Features
In early 2018, Google added several new useful updates to AdWords. Some of them are the ability to manage campaigns easily by removing, adding or editing keywords, and the ability to spot and fix problems fast.
In addition to these, Google has also updates Google Analytics with new features, Google Optimize got new features as well.